Home › Nielsen Catalina Solutions Unveils Long-term Effect of Television...
 

Keywords :   


Nielsen Catalina Solutions Unveils Long-term Effect of Television...

2015-03-31 16:47:04| Agriculture - Topix.net

Nielsen Catalina Solutions , in conjunction with CBS Corporation , demonstrated the value of advertising's long-term effectiveness through the results of their latest research collaboration, "Long-term Ad Effectiveness Measurement - Phase 2." Findings highlight that advertising's long-term effects drive brand loyalty, equity and higher future brand sales. Further, the long-term effectiveness metrics vary by brand and ad campaign.

Tags: effect solutions television nielsen

Category:Agriculture and Forestry

Latest from this category

All news
07.11Genetic Symposium focusing on female reproductive success
07.11UNL commits $5 million to better measure environmental impact of cattle
07.11Producers encouraged to attend Northern Plains Forage Association annual meeting
07.11Feeder cattle futures and cattle value
07.11Cheyenne Leach joins Montana Stockgrowers Association
07.11Lawsuit over FDA's regulatory approval process for carbadox dismissed
07.11Ralco acquires Sow Magic
07.11H5N1 pigs likely became infected from contact with migratory birds
Agriculture and Forestry »
08.11Hurricane Rafael Graphics
08.11Hurricane Rafael Forecast Discussion Number 19
08.11Hurricane Rafael Wind Speed Probabilities Number 19
08.11Hurricane Rafael Public Advisory Number 19
08.11Summary for Hurricane Rafael (AT3/AL182024)
08.11Harrods boss tells BBC he is 'dreadfully sorry' for Al Fayed abuse
08.11Hurricane Rafael Forecast Advisory Number 19
08.11Atlantic Tropical Weather Outlook
More »