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Tag: nielsen
Nielsen relaunches streaming measurement suite
2021-10-08 09:16:22| Digital TV News
October 7, 2021 Nielsen (NYSE: NLSN) is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
Tags: suite
measurement
streaming
nielsen
MRC suspends accreditation of Nielsen local TV services
2021-09-03 09:10:55| Digital TV News
September 1, 2021 The Media Rating Council (MRC) has decide to suspend its accreditation of Nielsens National Television and Local People Meter and Set Meter Markets services. The changed status becomes effective in mid-September.
Tags: services
local
nielsen
accreditation
Meredith renews with Nielsen for TV audience measurement
2021-08-12 19:10:09| Digital TV News
August 10, 2021 Nielsen (NYSE: NLSN) and Meredith (NYSE: MDP) have signed a renewal agreement for Nielsen Local TV ratings which includes a range of audience measurement and analytical services.
Tags: audience
measurement
nielsen
meredith
Nielsen strengthens TV attribution, ad intelligence with TVTY acquisition
2021-07-09 09:35:34| Digital TV News
July 8, 2021 Nielsen (NYSE: NLSN) has acquired TVTY, a TV attribution provider and ad monitoring company based in France. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution.
Tags: intelligence
acquisition
attribution
nielsen
Nielsen Digital Ad Ratings for Samsung TV Plus inventory
2021-05-13 21:30:17| Digital TV News
Samsung Ads has announced that TV measurement from Nielsen is available for purchasing inventory on Samsung TV Plus. Nielsen Digital Ad Ratings will enable advertisers to more easily utilize Samsung TV Plus inventory.
Tags: plus
digital
ratings
samsung