Home Nielsen Catalina Solutions Unveils Long-term Effect of Television...
 

Keywords :   


Nielsen Catalina Solutions Unveils Long-term Effect of Television...

2015-04-01 14:03:50| Food - Topix.net

Nielsen Catalina Solutions , in conjunction with CBS Corporation , demonstrated the value of advertising's long-term effectiveness through the results of their latest research collaboration, "Long-term Ad Effectiveness Measurement - Phase 2." Findings highlight that advertising's long-term effects drive brand loyalty, equity and higher future brand sales. Further, the long-term effectiveness metrics vary by brand and ad campaign.

Tags: effect solutions television nielsen

Category:Food and Related Products

Latest from this category

All news

»
08.11Hurricane Rafael Graphics
08.11Hurricane Rafael Forecast Discussion Number 19
08.11Hurricane Rafael Wind Speed Probabilities Number 19
08.11Hurricane Rafael Public Advisory Number 19
08.11Summary for Hurricane Rafael (AT3/AL182024)
08.11Hurricane Rafael Forecast Advisory Number 19
08.11Atlantic Tropical Weather Outlook
08.11Eastern North Pacific Tropical Weather Outlook
More »