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Home › Nielsen expands Dynamic Ad Insertion pilot with MediaTek and A+E Networks

 

Nielsen expands Dynamic Ad Insertion pilot with MediaTek and A+E Networks

2018-11-29 15:00:21| Digital TV News

Nielsen (NYSE: NLSN) is expanding its U.S. Dynamic Ad Insertion (DAI) pilot. MediaTek will bring advanced DAI to their Smart TV platform, and A+E Networks is joining CBS to begin replacing advertisements in live linear programming.

Tags: networks dynamic pilot insertion

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