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Nintendo is making a new, cheap console specifically for emerging markets
2014-05-08 14:14:49| Extremetech
In a rather surprising move, Nintendo has announced that it plans to introduce a brand new game console as early as next year. The catch? The new console will be specifically targeted at emerging markets, such as China and India, and lower-income gamers. With a rapidly growing middle class in these countries -- especially in China -- with lots of money to spend on entertainment, this is a very savvy move for Nintendo. It remains to be seen how much this move will impact the company's western gaming efforts and the losing battle against the Xbox One and PS4.
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Category:Information Technology