Grist: "It`s not warming, it`s dying." That`s the message from the man behind the "I ? NY" logo, Milton Glaser. The message comes with a logo and buttons that people can buy and wear. Glaser says that "global warming" is not good language. On that, he`s right, but reframing it as "global dying" is worse.
In an interview with WNYC`s Brian Lehrer, Glaser said, "Global warming in its own way sounds sort of reassuring and comforting ... that`s terrible. You begin by attacking the phrase itself -- the word...