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'One Brand' marketing boosts zero calorie Cokes in Mexico - Coca-Cola Co COO

2016-04-21 12:08:00| Daily beverage news and comment - from just-drinks.com

The chief operating officer of the Coca-Cola Co has said the company's new 'One Brand' marketing strategy has helped drive sales of the company's zero calorie Coca-Cola variants in Mexico.

Tags: marketing brand mexico coo

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