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OzTAM adds co-viewing to BVOD reporting

2020-09-10 01:30:21| Digital TV News

OzTAM has introduced CTV co-viewing data to its VPM Report. The enhancement evolves the VPM service from a 1:1 people-to-device measure for BVOD to reflect that people often watch BVOD content together on a CTV. [ more ]

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Category:Consumer Goods and Services

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