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PPG Architectural Coatings Unveils U.S. Brand Strategy to Better Serve the Professional Customer
PPG Architectural Coatings Unveils U.S. Brand Strategy to Better Serve the Professional Customer
2014-04-28 06:00:00| Industrial Newsroom - All News for Today
PITTSBURGH – In an effort to maximize its position to serve the professional customer, PPG Industries’ (NYSE:PPG) architectural coatings business announced a comprehensive pro brand strategy in the U.S. that will leverage its brand assets in three key channels of paint distribution. The strategy includes the rebranding of its U.S. company-owned paint stores, an expanded brand and product offering through independent paint dealers, and the expansion of a pro customer program at The ...
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Category:Industrial Goods and Services
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