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PPG rolls out new advertising campaign to reflect its focus on paints
2016-03-17 23:18:09| Chemicals - Topix.net
Having shed most of its glass and chemicals operations, PPG wants to update its formerly staid, industrial image and be recognized as a consumer-friendly paints producer that cares about its customers and the communities where it operates. The Downtown-based coatings giant this month is rolling out a new marketing campaign that includes a refreshed logo, a new corporate tagline, and feel-good print, broadcast and digital advertising that focuses on people and paints instead of factories.
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Category:Chemicals