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Pele sues Samsung over image

2016-03-30 19:16:20| Electronics - Topix.net

Brazilian soccer legend Pele has sued Samsung Electronics Co for at least $30 million, alleging the Korean company improperly used a look-alike in an advertisement that ran in the New York Times without permission. According to the complaint filed this month in federal court in Chicago, Samsung placed the October ad for ultra-high-definition televisions after breaking off negotiations in 2013 to use Pele's identity to promote its products.

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