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Pepsi to replace Coke in NBA marketing deal

2015-04-13 21:14:54| Beverages - Topix.net

The league said Monday that it's struck a new marketing partnership with Pepsico, ending a 28-year partnership with Coca-Cola. Pepsico CEO Indra Nooyi said during a press conference in New York that the company will bring the power of its portfolio of 22 brands to the NBA.

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