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Home › Pernod Ricard uses ink from racist placards to fuel new Absolut campaign - video

 

Pernod Ricard uses ink from racist placards to fuel new Absolut campaign - video

2019-02-04 17:33:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's new global Valentine's Day campaign for the Absolut vodka brand includes limited-edition bottles made with ink extracted from racist and anti-LGBT+ hate signs.

Tags: video campaign fuel ink

Category:Food and Related Products

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