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Pernod Ricard will splash cash on international not local brands after a 103m sale

2013-01-08 02:49:13| Beverages - Topix.net

Pernod Ricard has finalized the a 103m sale of its Danish akvavit brands Aalborg and BrA ndums to Norway's largest spirits producer Arcus-Gruppen following regulatory approval, and reaffirmed its strategic focus on 14 international 'priority brands'. Announced last July, the US $134m deal also involves Pernord Ricard selling German akvavit brand ... (more)

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