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Postmedia launches auto-focused sales unit
2014-11-26 19:17:25| Auto Dealers - Topix.net
With automotive ad sales waning, particularly in the print sector, Postmedia has created a six-person sales team exclusively dedicated to the key advertising category. Postmedia's chief commercial officer Andrew MacLeod told Marketing that the standalone team will enable Postmedia to "hyper-focus" on the automotive sector, which he said is crucial to the entire newspaper industry.
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Category:Automotive
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