The Situation:
In the past few years, the Service Department has become a way to not only drive retention but also capture the most coveted prize in any business: customer loyalty. In good times, and in bad, the profit margin from new-car sales is likely overshadowed by that of service and parts. So the question dealers are asking is: What can we do to promote Service business? The answer could well like in promoting "captive service" at your dealership!
Pre-Paid Maintenance plans offer more than service retention and an increased likelihood of selling a new car to the PPM recipient. Drill down further to find out more about this key profit-promoting tool for your dealerships Service Department today!The Article Pump Up Your Service Department with Pre-Paid Maintenance appeared first on Automotive Digest.