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'Punching' cars not ideal, 'but it happens,' says BMW's Willisch

2016-03-23 06:49:17| Auto Dealers - Topix.net

The touchy subject of pressure from automakers to "punch" cars at the end of the month drew a rueful acknowledgment from BMW of North America CEO Ludwig Willisch at an industry event today. In a panel at the National Automobile Dealers Association-J.D. Power Automotive Forum here, Willisch conceded that at the end of 2015, "there was a lot of pressure, not only by us" to rack up sales numbers.

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