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REFILE-India's Tata Motors seeks image rebirth with Messi-endorsed hatchback

2016-01-13 13:12:54| Automakers - Topix.net

PIMPRI, India, Jan 13 India's Tata Motors Ltd will be reborn this month with a curvaceous hatchback far removed from the low-cost, boxy models often associated with taxis, kicking off an image-centred strategy for a brand with newly global aspirations. The Zica will be followed over the next three years by more hatchbacks and sport utility vehicles, plugging gaps in Tata's line-up, said chief engineer Tim Leverton.

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