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SAP takes the fight to Salesforce.com, Oracle with social intelligence app
2013-08-20 22:47:06| InfoWorld: Top News
Many companies have begun using specialized software to analyze what people are saying about their products and services on social media, and now SAP says it can help them match up individuals' social profiles with customer history data from CRM (customer relationship management) systems. Dubbed Social Contact Intelligence, the application can help sales and marketing staff find better leads for sales as well as gain more knowledge about their actual customers' likes and dislikes, according to SAP.
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Category:Information Technology
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