The Situation:
A major luxury dealer in Kansas City developed a system for service department customers to rate their service on a One to Ten scale.
The Significance:
The basic idea for dealer general management was to develop and use the customer ratings of the service department to increase sales in a measured systematic way based on the ratings levels from the customer.
Why The Video: You will gain the specifics of how the expertise of Jessica Best and the Emfluence team helped dealership management to use an automated survey to gain feedback from service customers that systematically tailored their response to customers and the sales team based on each level of ratings.
The Article SERVICE DEPARTMENT & GENERAL MANAGEMENT How Rating System Focused Service Dept. on Consistent Sales Cycle appeared first on Automotive Digest.