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SodaStream looks to flavored waters as consumers shun sugary drinks

2015-02-09 16:22:30| Beverages - Topix.net

Facing new competition from the expected launch of Keurig Green Mountain Inc's at-home soda machine in 2015, top player SodaStream International is seeking to appeal to increasingly health-oriented consumers. As U.S. demand for sweet soft drinks declines, SodaStream in October cut its 2014 revenue and profit forecast and said it would close a controversial factory in the Israeli-occupied West Bank, that had sparked calls for a boycott of its products.

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