At the 2014 World Cup, the weirdest thing isn't that USA are doing better than England, but that 4K TV is being pushed surprisingly hard. As I watched USA versus Portugal last night, one of the main ads around the edge of the pitch was a hoarding for Sony 4K. This surprised me, because I know there's virtually zero 4K content actually available. Like a good little potential purchaser I wandered along to the Sony website to see what the deal was, and sure enough it's selling some 4K TVs priced anywhere from $3,000 to $30,000. Yes, for a sizable chunk of your annual income, you can buy a TV that's capable of watching Breaking Bad and House of Cards in 4K... and... that's it.