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Southwest Airlines CMO Kevin Krone Explains What's Behind The New Grown-Up Ads

2013-04-22 23:50:56| Airlines - Topix.net

It's a departure for the airline, now one of the country's biggest but an early renegade in the industry, handing out numbered plastic cards at gates for boarding, for example, and promoting its free checked bags at a time when competitors began charging fees.

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