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Streaming video use nearly level with TV viewing - survey

2014-09-04 12:43:00| Telecompaper Headlines

(Telecompaper) Streaming video is now almost level with traditional TV watching, according to a survey of broadband users in 23 countries by Ericsson ConsumerLab. Some 75 percent of consumers now watch streamed content several times a week, compared to 77 percent who watched scheduled TV broadcasts. The survey also found a 25 percent increase in two years of consumers prepared to pay for "anywhere access" to content on any device, which now stands at nearly one in five viewers (19%). While 41 percent of consumers expressed a desire to be able to watch their favourite shows anywhere, there were two major barriers to this, the cost of data traffic and the cost of the content itself. The research also found that many were not prepared to compromise on quality, with 43 percent saying that Ultra High Definition (UHD) was important to them.

Tags: video level survey viewing

Category:Telecommunications

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