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XUMO viewing data added to Nielsen's Digital Content Ratings

2018-05-22 15:00:15| Digital TV News

XUMO has announced that viewing in its multi-platform service will be incorporated into Nielsen's Digital Content Ratings. The ratings provide up-to-the-minute measurement of audience segments across digital content types and major devices using metrics comparable to TV.

Tags: content data added digital


NBCUniversal advertising metric measures viewing across both linear and digital

2018-04-05 16:40:36| Digital TV News

NBCUniversal has announced a unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the metric delivers a comprehensive representation of advertising exposure within full episodes of shows across all screens.

Tags: digital advertising viewing measures


U.S. viewing habits settling as spending and multiplatform usage drop

2018-04-05 15:00:11| Digital TV News

Research from Parks Associates shows that U.S. broadband households report their average monthly expenditure on video entertainment outside of a pay-TV subscription has dropped from $29 in the past two years to $23 in the last half of 2017.

Tags: viewing drop usage spending


TiVo and Tru Optik make linear TV viewing data available for OTT targeting

2018-03-27 14:40:49| Digital TV News

TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVos linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optiks OTT Marketing Cloud.

Tags: make data viewing linear


Live TV viewing has continued to decline among U.S. broadband households

2018-03-14 19:30:14| Digital TV News

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among U.S. broadband householdsnearly 60% of video viewed on the TV is on-demand, non-linear content.

Tags: us live continued viewing


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