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TV And Digital Deliver One-Two Sales Punch: Study

2013-09-20 15:39:40| Chemicals - Topix.net

A "cross media" study of 735,000 homes conducted last fall by Comcast Media 360 and TiVo Research and Analytics found that TV and digital advertising work well together, though one type of advertising tends to do a better job of luring new buyers while the other is adept at driving sales from existing customers.

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