Home TV to represent 80% of global video ad spend in 2023
 

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TV to represent 80% of global video ad spend in 2023

2018-10-29 19:30:04| Digital TV News

According to Strategy Analytics, the majority of budgets geared towards brand awareness continue to prioritize linear TV over online video, all the more as multi-screen access and OTT distribution help traditional broadcasters reach new audiences.

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