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Tech-savvy retail super funds poach young members from industry funds

2015-07-06 09:19:58| Automakers - Topix.net

More and more young workers are choosing to switch out of industry superannuation funds and into the retail funds marketed to them directly by their bank, lured by the convenience of integrated online and mobile platforms. A new generation of retail funds marketed directly to banking clients by large financial institutions - namely BT Super for Life, ANZ Banking Group's Smart Choice Super and Commonwealth Bank of Australia's Essential Super - are "punching above their weight" in terms of attracting new members, opening close to 180,000 new accounts in the past year, according to the the largest annual survey of Australian super fund members.

Tags: members super industry young

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