(Telecompaper) Telecom Italia has reached an agreement to offer the pay-TV service Sky Italia to its broadband customers. A new IP-based delivery platform will be developed to offer the full range of Sky services to Telecom Italia customers. The Sky service will be marketed to TI customers from 2015, focusing on those using the FTTC network, which can better support HDTV. The agreement is expected to improve the growth prospects for TI's FTTC service, as its own Cubovision TV service has failed to attract many customers. For Sky, the deal expands its distribution to households that cannot mount satellite dishes.