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Testing subliminal advertising

2015-01-27 20:01:31| Beverages - Topix.net

As part of a BBC Radio 4 documentary, producer Phil Tinline looks at the controversial and weird history of subliminal advertising, and with social psychologists devises an experiment to test its efficacy. On 12 September, 1957, at a studio in New York, a market researcher in the Mad Men mould called a press conference.

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