Looking to make your marketing bloom this May? Want to build top-of-mind awareness and increase owner loyalty? Thank moms in your community and they will reward you with additional traffic and revenue.
According to research firm NPD Group for Childs Play Communications, 23.6% of moms say they received nothing at all for Mothers Day last year. Most moms dont expect much - 14.6% of moms prefer handmade gifts, followed very closely by 13.6% who just want a day off.
Here are three ways you can capitalize on the Mothers Day holiday to demonstrate your thanks to moms and drive additional traffic and revenue to your store.
Simply Send Thanks
One of the easiest and most impressionable ways to let someone know they are appreciated is by sending a personal thank you message. Think about communicating your thanks to local moms with a voice or email message. Be sure to include mention of their hard working, full-time job as a mom and wish them a happy and safe Mothers Day.
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