Ive always been a beer kind of guy. Fortunately for guys like me, todays digital world can also be approached with a "beer guy" mentality, where digital thinking is simplified around four key areasInventory, Websites, Advertising, and CRM. Focusing on those basics helps make sense of the various tactics and trends that are always floating around our space these days. Heres a quick overview of each:
John Jones, West Coast Territory Director for Dealer.com, wants dealers to get the inside track on synchronizing an effective digital presence for a successful interaction with online shoppers as potential customers. [Read more]
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