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The Future of Farming, Part 3: The Business of Urban Ag and CEA
2013-09-03 14:00:00| TechNewsWorld
"Growing crops is only half the job," AG Kawamura said. "The other half is marketing -- and if you don't do that right, you will probably go out of business," Kawamura, founding member of Orange County Produce and head of the 114-acre Orange County Great Park Farm. Taking a crop directly to farmers' markets, grocery stores and restaurants to sell is only a small part of the marketing job.
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