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The Long-Term Effect of Television Advertising Greater than Previously Thought

2014-06-11 12:01:31| Agriculture - Topix.net

Single Source Study by CBS, Nielsen Catalina Solutions for Kellogg's Sheds New Light on a Long-Held Industry Formula )--CBS Corporation , Kellogg Company, and Nielsen Catalina Solutions announced today the results of a ground-breaking study that challenges a long-held industry rule of thumb that has been used for over 20 years: that the long-term ... (more)

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