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The Roots of Content Marketing
2013-07-30 00:13:50| AutomotiveDigest.com - Automotive Industry News
Backstory: Way back in 1895, the marketing strategists at John Deere realized something very important about their customers. Certain people are in the market for John Deere products: farmers and others in the agriculture industry. But beyond products, these people are also in the market for the same kind of information. The same kind of customer who would be likely to purchase a combine harvester would probably be interested in new advances in corn planting. The Problem: John Deere had the need to make itself known in the marketplace, because without proper marketing, John Deere tractors were going to be parked at the factory instead of on farms and manufacturing sites across the country and the world. Jeremy Carpenter, who writes for IMN Inc., shares with dealers the background case study he did on John Deeres entry into the world of content marketing, hoping their story will make the difference at your dealership when it comes to customer engagement. [Read more]The Article The Roots of Content Marketing appeared first on Automotive Digest.
Tags: content
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Category:Automotive
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