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› "The US has real brand calls. They are asking for an Avion Margarita" - Pierre-Aymeric du Cray, VP of Pernod Ricard's House of Tequila - Interview part II
"The US has real brand calls. They are asking for an Avion Margarita" - Pierre-Aymeric du Cray, VP of Pernod Ricard's House of Tequila - Interview part II
2017-09-28 12:16:00| Daily beverage news and comment - from just-drinks.com
In part one of this interview, the VP of Pernod Ricard's House of Tequila unit, Pierre-Aymeric du Cray, explained the importance of 'The Tahona Society' bartender programme to the group's business, as well as brand Altos' place in the company's Tequila portfolio. In part two, we turn our attention to Pernod's Olmeca and Avión Tequila brands, as well as the effect of agave price fluctuations and the company's recently-acquired Del Maguey Mezcal.
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