Home › The just-drinks Interview - MillerCoors sales president Ed McBrien
 

Keywords :   


The just-drinks Interview - MillerCoors sales president Ed McBrien

2014-02-18 07:05:00| Daily beverage news and comment - from just-drinks.com

Last week, MillerCoors unveiled the biggest brand launch in its five-and-a-half year history: Miller Fortune, a beer designed to take on the spirits market. But, how will this strategy play out, and what else does the brewing JV have in store to rescue its flagging volumes? Here, in the first part of an exclusive two-part interview just-drinks deputy editor James Wilmore tackles the US firm's sales president, Ed McBrien.

Tags: sales president interview sales interview

Category:Food and Related Products

Latest from this category

All news
»
02.11Subtropical Storm Patty Graphics
02.11Tropical Storm Lane Graphics
02.11Tropical Storm Lane Wind Speed Probabilities Number 5
02.11Tropical Storm Lane Forecast Advisory Number 5
02.11Tropical Storm Lane Public Advisory Number 5
02.11Summary for Tropical Storm Lane (EP3/EP132024)
02.11Subtropical Storm Patty Forecast Discussion Number 3
02.11Subtropical Storm Patty Wind Speed Probabilities Number 3
More »