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The meteoric rise of Way Better Snacks: 'All-natural' is all very ...
2014-10-22 16:30:27| Food - Topix.net
The meteoric rise of Way Better Snacks: 'All-natural' is all very well, but what really matters is nutrient density Jim Breen: 'Consumers want to see what you are putting into the product as well as what isn't in there' With revenues going from zero to " north of $20m " in three years, the growth of Way Better Snacks has been nothing short of meteoric. But while great branding, its focus on 'sprouted' seeds and the CPG experience of its founder & CEO Jim Breen have been critical, its success is also a reflection of the fact that consumers just expect more nutritional bang for their snacking bucks now, says Breen.
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