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The world's most loyal customer: a case study in brand devotion

2015-01-21 04:50:14| Automakers - Topix.net

'Purchasing patterns are sporadic,' 'nothing is guaranteed' and 'the competition is too fierce to guarantee a lifetime customer base': these are increasingly common sentiments among business analysts in a marketplace teeming with whim; yet they remain unwarranted. Although these assertions pertain to most companies, they do not pertain to one company in particular.

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Category:Automotive

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