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› "There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire
"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire
2020-11-27 14:05:00| Daily beverage news and comment - from just-drinks.com
Like many spirits brands, Bacardi-owned gin Bombay Sapphire has had to re-evaluate its marketing strategy this year. Through activations such as�virtual tastings and experimentation, Bacardi has been encouraging consumers to express their creativity through the likes of mixology and art. Earlier this week, just-drinks spoke to�Natasha Curtin, Bacardi's global VP for�Bombay Sapphire, about the challenges the brand has faced in 2020, the impact of recurring lockdowns on consumer habits and how the gin is promoting�artistic expression across the festive season. [ more ]
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