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This lingerie brand for young women stopped airbrushing photos...

2015-08-27 23:21:22| Apparel - Topix.net

The idea to use unretouched photos in ad campaigns dawned on the creative team as a way to appeal to young women. "We definitely had a creative moment where the team got together, and we just said, 'really, what's happening today with millennials and the next generation?'" Aerie's president, Jennier Foyle, said to Business Insider.

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Category:Consumer Goods and Services

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