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Toy Industry Foundation Announces Industry-Wide #MyToyMemory Holiday Campaign

2015-10-14 18:23:54| Toys - Topix.net

Dubbed #MyToyMemory , the interactive campaign leverages social media and consumer nostalgia to raise a minimum of in support of TIF programs that provide toys to children who are ill, impoverished, rescued from abuse, or otherwise in need. #MyToyMemory won first prize in TIF's recent Game On! competition, which encouraged toy companies across the industry to develop creative, compelling marketing campaigns to help raise funds so that more children in need will receive the gift of play during the holidays.

Tags: industry holiday foundation campaign

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