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Twitter snaps up Namo Media to improve ad experience

2014-06-06 15:38:00| InfoWorld: Top News

Twitter has acquired a San Francisco firm called Namo Media in a bid to strengthen its ad-tech business, particularly in the area of native advertising. Namo Media is an advertising product that helps app developers run native in-stream ads in the midst of their app, creating revenue opportunities without putting off new and existing users.

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Category:Information Technology

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