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Home › UK: Consumer trust is "new currency" for business - Treasury Wine Estates

 

UK: Consumer trust is "new currency" for business - Treasury Wine Estates

2013-03-15 15:43:00| Daily beverage news and comment - from just-drinks.com

The idea of generating "trust" among consumers is now a key focus for marketers in light of the UK's horse meat scandal, according to Treasury Wine Estates (TWE).

Tags: business consumer trust wine

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