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US TV ad spending to fall in 2018

2018-03-28 23:00:06| Digital TV News

TV ad spending will continue its decline this year, according to eMarketers latest US advertising forecast. With cord-cutting accelerating and OTT viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion.

Tags: fall spending

Category:Consumer Goods and Services

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