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United Airlines Uses Identity To Soar Above Data Silos
2015-04-20 18:54:39| Airlines - Topix.net
It uses desktop, mobile app, in-flight Wi-Fi, email and mobile web data to create an "intelligent, congruent customer experience," said Nick Harris, senior manager of marketing channel optimization for United Airlines, at Ensighten's Agility conference last week. However, connecting the brand's first-party data to third-party systems is a challenge, and it's also difficult understanding how United's owned-and-operated properties factor into the customer journey, as more customers book via third-party travel search engines.
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Category:Transportation and Logistics