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Unruly and Publica bring linear TV ad buying techniques to OTT/CTV

2020-11-09 15:30:38| Digital TV News

Unruly has announced a deal with Publica that gives CTV and OTT publishers access to ad pod monetization and automated deal management tools. Unruly and Publica will enable publishers to provide advertisers with similar buying techniques to linear TV.

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Category:Consumer Goods and Services

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