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Verizon, FCC reach USD 1.35 mln 'supercookies' settlement
2016-03-08 10:31:00| Telecompaper Headlines
(Telecompaper) The FCC and Verizon have reached a settlement regarding an investigation into Verizon Wireless's practice of inserting unique identifier headers (UIDHs) or so-called "supercookies" into its customers' mobile internet traffic without their knowledge or consent. These undeletable cookies are inserted into web traffic and used to identify customers to deliver targeted ads from Verizon and other third parties. As a result of the investigation and settlement, Verizon Wireless is notifying consumers about its targeted advertising programmes, will obtain customers' opt-in consent before sharing UIDH with third parties, and will obtain customers' opt-in or opt-out consent before sharing UIDH internally within the Verizon corporate family. The company has agreed to pay a USD 1.35 million fine and adopt a three-year compliance plan.
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Category:Telecommunications
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