(Telecompaper) UK mobile advertising company Weve, a joint venture between mobile operators Vodafone, EE and O2 will be sold be EE and Vodafone to O2, which will operate it as a wholly-owned subsidiary, a person familiar with the matter told the Financial Times. While We've currently collects data from around 21 million of subscribers at the three operators for targeted advertising purposes, after its takeover by O2 it will offer access to anonymised data from its over 20 million contract customers, 6 million Priority Moment club members and 14 million O2 Wi-Fi users. Weve has worked with clients such as supermarket chain Tesco and the Electoral Commission. The 90-employee company had over 200 advertisers in the fourth quarter of 2013, over 60 percent of which used location-based services, but made a GBP 25 million loss on a GBP 13 million revenue in that year, with most sales coming from texted discount coupons. None of the companies have commented on the matter.