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WeTV partners with Magnite on video inventory monetisation
2024-12-03 11:17:42| Digital TV News
December 3, 2024 WeTV is to use the BidLink solution within Magnite's (Nasdaq: MGNI) ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV monetize their inventory.
Category:Consumer Goods and Services
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Ipsos in discussions to acquire Kantar Media
2024-12-03 10:48:27| Digital TV News
December 2, 2024 Following information published in the press, Ipsos has confirmed that discussions are currently underway regarding a potential acquisition of Kantar Media.
Category: Consumer Goods and Services
Teads extends Smart TV ad partnership with VIDAA
2024-12-03 10:39:16| Digital TV News
December 2, 2024 Teads has extended its deal with VIDAA, maintaining access to VIDAA's home screen for placement of ads, as well as gaining access to video inventory on VIDAA's Channels streaming service.
Category: Consumer Goods and Services